I’m a UX leader and Experience Architect focused on bringing structural clarity to complex digital systems. I work at the architectural layer of experience design—where information, workflows, interaction models, product capabilities, and increasingly AI must cohere before an interface can truly succeed.
I’m a systems thinker disguised as a conversationalist. My work tends to begin with simple questions: What is this system actually for? What is getting in the user’s way? Where has complexity become an excuse for incoherence?
My background spans UX research, information architecture, interaction design, service design, requirements discovery, usability testing, design systems, and experience strategy. As a consultant and UX leader, I help clients and multidisciplinary teams clarify ambiguity, surface hidden assumptions, establish shared mental models, and turn complex business and user needs into understandable experiences.
Increasingly, my work focuses on Experience Architecture for AI: how intelligent and agentic systems reshape workflows, decisions, human agency, and the relationship between people and technology. As AI makes producing interfaces and artifacts faster, the questions beneath the interface—what should be automated, what people need to understand, and where human judgment matters—become more important, not less.
I also lead and mentor UX practitioners and help teams strengthen their methods. I’m particularly interested in where UX, CX, product strategy, content, and technology intersect.
My approach is grounded in human agency and cognitive reality. I value clarity over noise, durable systems over quick fixes, and judgment over mechanical adherence to process.
I do my best work where the problem is not simply how to improve the interface, but how to make the system make sense.
My clients include NCR, Aramark, American Airlines, FairPoint, Agilent, Kraft, Dow Jones, State Farm, Tory Burch, Time Warner Cable, AT&T, BellSouth, Cingular Wireless, Turner Sports, NBA, ADT, IHG, Cox Communications, McKesson, Lowe’s, Home Depot, Federal Express, FedEx Kinko’s, UPS, Citrix, Burt’s Bees, Kemper Financial, Prudential Bank, Texas Instruments, U.S. Navy, POWERaDE, Publix Supermarkets, CIBAVision, Spellbinders, AMG, Michelin, The Hartford, Teaching Company, Regions, SeaWorld, Michaels, BBVA, CSBS, Tarkett, Essentia Health, Dana-Farber Cancer Institute, Trane, Victory Capital, Heritage Vet Partners, Caterpillar, and Manheim.
