Working with Turner Sports, the responsive redesign of the high-profile NBA experience included desktop, tablet, mobile web, mobile app, Apple Watch, and connected devices.
The new solution included a significant advertising component. One of the crucial success factors of the new design was the integration of a variety of ad and promotional units that integrated with the overall experience. The end result successfully negotiated the desire of fans to watch videos of their favorite sport with and the business needs of sponsors to promote their products and services.
See the results at http://www.nba.com/