Coffee, Tea, and B2B with Aramark/Javia

Aramark engaged my team to design two new digital experiences:

  • Aramark: a Business-to-Business (B2B) site for corporate clients
  • Javia: a Business-to-Consumer (B2C) site for small business and individual customers

Aramark is an international food services company that is best known for supplying office break rooms with supplies like coffee, tea, sweeteners, and related paper products.

A key requirement was to produce a flexible and simple-to-use B2C site first relying on code and an interaction design could be re-purposed with minimal changes for the B2B enterprise site.

The assessment of user needs turned up differences in the way customers purchased Aramark’s products.

  • User Objective: B2C shops for products, while B2C manages inventory
  • Volume: B2C makes relatively small orders, while B2B almost always makes large orders
  • Frequency: B2C orders weekly or less often, while B2B orders weekly or more often
  • Repeat: B2C typically orders different products each time, while B2B usually orders the same products repeatedly
  • Locations: B2C has a single location, while B2B is managing multiple locations
  • Payment: B2C pays by credit card, while B2B pays by invoice

The final design accomplished all goals on time and on budget. The client was pleased, and the Javia site won the Silver ADDY Award from the DC Ad Club that year in the interactive media category.

Aramark_Javia_Homes

One part of the Aramark project that I ran point on was the redesign of the cart and checkout experience. During the project kickoff, the client team told us about a superb shopping cart experience that they wanted to model their cart on: it was the cart experience for Lowes.com. As it turned out, I was on the UX team for the Lowes.com redesign two years previously. I don’t mind saying that having my handiwork singled out as a model made for a very satisfying commencement to the Aramark project.

See the results at http://www.aramark.com/


CART AND CHECKOUT WIRE FRAMES

Aramark_Javia_ScreenFlow

Aramark_Javia_Cart

Aramark_Javia_Cart_Products

Aramark_Javia_Cart_PreOrder

Aramark_Javia_Cart_OutStock

Aramark_Javia_Cart_Discontinued

Aramark_Javia_Cart_Popups

Aramark_Javia_Cart_PromoCode

Aramark_Javia_SignIn

Aramark_Javia_Signed

Aramark_Javia_ShippingInfo

Aramark_Javia_AutoDelivery

Aramark_Javia_Billing

Aramark_Javia_BillingAlt

Aramark_Javia_OrderSummary

Aramark_Javia_OrderSummary_Error

Aramark_Javia_Confirmation

Aramark_Javia_Order_Emails